Analysis and Evaluation of the service concept of Nando's restaurant Essay

outline and Evaluation of the service concept of Nandos restaurant - Essay Examplehoven brought the franchising rights of Nandos in the United Kingdom, and undefended its first oversees outlet in Ealing Common, West London (Sawyer, 2010).At first, the restaurant functioned as a bare(a) chicken and chips takeaway, however after realizing that this system of service hit the sacky was not nearly as prospered in the UK as it was in South Africa. Enthoven was credited for changing Nandos operation style into a system in which the customers paid at the till and collected their own cutlery, an operation style that revolutionized domain dining in the United Kingdom. Since the opening of its first overseas franchise in Ealing, Nandos has go through rapid expansion, with currently 290 outlets across the UK, and 1025 outlets in over 20 different countries across the globe (Nandos, 2013). A number of factors have led to Nandos rise in popularity, especially in the UK. However, due to the swords severe lack of advertising, it is hard to look beyond the restaurants simple and remarkable service concept, as well as, of course, the delicious taste of its food, when crediting its success (Baker, 2004).This report aims to analyze and evaluate the Nandos service concept, as well as recommend ways in which the restaurant could further cleanse on its dramatic success in the future. The hospitality industry has so far experienced changes overtime. The train of competition in the service industry is increasingly becoming stiffer by day. Nandos is well positioned to suffer the competitions by implementing well-thought recommendations (Lanchester, 2011).The Nandos service concept differentiates among its different outlets around the world, depending on the location of the restaurant. For the purpose of this assignment, I will be analyzing the Nandos service concept for its UK outlets only. The core product that Nandos sets out to deliver is its food, particularly its Portug uese style, flame-grilled chicken. Nandos is known for offering